This Film Could Change Everything—But We're Racing Against Time
Tom Lonsdale has spent 30 years documenting the harmful effects of processed pet food on companion animals. He has the evidence. He has the clinical records. He has the decades of research. Production has been ongoing since 2018—but now we need your help to complete critical international filming and bring this story to millions of pet owners worldwide before it's too late.
We must complete filming by January 2026 to capture key scientific experts and veterinary specialists while the momentum is building.
HOW TO SUPPORT THIS PROJECT
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'The Mad Vet' combines the investigative rigor of 'Dark Waters' with the personal character study of 'Free Solo.' Following Tom Lonsdale's 30-year crusade to expose how processed pet food harms companion animals, this is the first documentary to challenge the $130 billion industry from inside the veterinary profession.
With unprecedented access to Tom's archive of suppressed research, clinical documentation, and decades of evidence, the film reveals a systematic pattern of corporate influence over veterinary education and pet nutrition guidelines.
The Stakes
69% of Australian households have pets
$130 billion global industry built on processed pet food
Periodontal disease affects 80% of dogs by age 3
Raw feeding demonstrates 90% reduction in dental extractions
Industry influence extends through veterinary schools
What Makes This Unmissable
First-ever inside access to Tom's 30-year archive
Powerful character study of obsession and truth
Visual proof through clinical documentation
Global network of veterinarians breaking ranks
In-depth examination of corporate capture
Dr. [Name] - Veterinarian • Prof. [Name] - Nutritionist • [Name] - Consumer Advocate • Dr. [Name] - Research Scientist •[Name] - Pet Owner •Dr. [Name] - Veterinary Surgeon
Industry professionals, veterinarians, and scientists are speaking out. They've witnessed the evidence firsthand. They understand what's at stake for the health of millions of companion animals worldwide.
We have a small amount secured from government grants and tax rebates, plus distribution guarantees and production company investment—but we still need $250,000 to finish filming in Australia and overseas.
This campaign funds critical production costs including international filming with Tom's UK partner, interviews with supporting veterinarians across Australia, archival licensing, legal documentation, and comprehensive coverage.
Your contribution gets this story told while the evidence is fresh and the momentum is building.
How periodontal disease from processed pet food causes heart, kidney, and liver failure in companion animals.
Why veterinary schools are funded by major pet food companies, creating systematic conflicts of interest.
How "complete and balanced" nutrition claims hide systematic harm to pet health.
The extracted teeth Tom saves from every procedure—visual proof of the impact of processed diets.
The corporate capture of veterinary education and professional associations across the industry.
The dramatic health improvements Tom witnessed across his 40-year career when animals switched to natural feeding.
The dramatic impact seen by Tom across his 40-year career when he switched the diet of dogs from processed pet food to natural feeding (raw meaty bones)—and the dramatic change in their health and the condition of their teeth.
Veterinarians, pet nutritionists, and consumer protection advocates are supporting this film. They've seen the evidence. They know what's at stake. Now it's time for millions of pet owners to know the truth about how diet affects their pets' health.
This is evidence. This is justice. This is about the billions of animals who trusted us to feed them properly—and the industry that chose profit over their health.
With FanForce's proven distribution model:
➜ Cinema screenings across Australia and New Zealand
➜ International festival circuit
➜ Streaming platforms worldwide
➜ Impact campaign targeting regulatory reform
➜ Pet owner education resources
Your support funds:
➜ International filming with key scientists and veterinary specialists
➜ Equipment and crew for documentary production
➜ Post-production, editing, and sound design
➜ Archival licensing from Tom's research archive
Join thousands of pet owners demanding transparency from the pet food industry. Get updates on screenings and how this film is changing veterinary medicine.
FANFORCE TV acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples. Aboriginal and Torres Strait Islander peoples should be aware that this page may contain images or names of people who have passed away.